Rare Beauty: Soft Pinch Lip Oil Launch in LA

To launch Rare Beauty’s Soft Pinch Lip Oil Stick, we brought Wish, the hero colorway, to life through an immersive experience inspired by Selena Gomez’s office. Reimagined through a monochromatic Wish lens, the space blended intimate office details with curated furniture, product discovery, and playful interactive moments. I led the creative and experiential production, shaping the world and guest journey from clock-in to clock-out.