Commercial
Led the creative production of a 20-video UGC campaign for Chicken Express and DoorDash, managing scripting, creator sourcing, content strategy, and feedback cycles to drive online orders via ChickenE.com. Focused on highlighting convenience, craveability, and Southern comfort through TikTok-style storytelling from real creators across Texas and the South.
Commercial
Led the creative production of a 20-video UGC campaign for Chicken Express and DoorDash, managing scripting, creator sourcing, content strategy, and feedback cycles to drive online orders via ChickenE.com. Focused on highlighting convenience, craveability, and Southern comfort through TikTok-style storytelling from real creators across Texas and the South.