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Owned copy and content strategy for U.S. marketing across email, app, social, blog, press, and events—reaching 40M+ users with 6.3M engagements in two years. Led product launch copy across six markets, achieving #1 category position in each. Developed Uber Eats’ brand voice and style guide. Produced top-performing email campaigns (+4% opens, +0.1% CTR). Led campaigns with Billie Eilish and Khalid.
:format(webp)/creative-work-portfolio-project-files/336547/9bd555c615674ea89c7f7d7f346dfdd4.jpg)
Owned copy and content strategy for U.S. marketing across email, app, social, blog, press, and events—reaching 40M+ users with 6.3M engagements in two years. Led product launch copy across six markets, achieving #1 category position in each. Developed Uber Eats’ brand voice and style guide. Produced top-performing email campaigns (+4% opens, +0.1% CTR). Led campaigns with Billie Eilish and Khalid.