Got2be

Got2b, a Henkel brand, pushed product demonstration to the extreme by challenging Laura Escanes, a Spanish content creator and influencer, to go bungee jumping with a hairstyle fixed exclusively using products from the Glued range. Under the claim “Te pega fuerte” (“It hits hard / It holds strong”), the campaign turned communication into proof: a hold strong enough to survive a free fall. Developed with This Is Odd, the idea connects product performance with attitude.