Diablo IV

For the local launch of an iconic 80s video game reboot, Blizzard brought us in to provide cultural insights for Spain. Alongside Diego Andrés, we immersed the team in references like Cuarto Milenio, Yung Beef, and banned baby names—leading us to Goya and The Garden of Earthly Delights. This research became the spark for a major creative campaign developed by the agency’s top teams.