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Commercial
Lotería de Navidad / Commercial
To people in the U.S., Spain’s Christmas Lottery commercial is like the Super Bowl ads—it’s the kind of project that lets you die happy as a copywriter. To truly get the commercial, you need to understand Spanish Christmas traditions. Nobody plays the lottery alone—you always share a ticket with friends, family, or colleagues. But what happens if you have no one to share it with? That’s where this story begins.
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:format(webp)/avatars/197E8E14-C6DB-4BDD-95BF-E3B10C27E723.jpg "NS Avatar")
Commercial
Lotería de Navidad / Commercial
To people in the U.S., Spain’s Christmas Lottery commercial is like the Super Bowl ads—it’s the kind of project that lets you die happy as a copywriter. To truly get the commercial, you need to understand Spanish Christmas traditions. Nobody plays the lottery alone—you always share a ticket with friends, family, or colleagues. But what happens if you have no one to share it with? That’s where this story begins.