:format(webp)/creative-work-portfolio-project-files/232405/88a5e604d6544ae290173bb909851e8b.jpg)
Commercial
Lotería de Navidad / Commercial
To people in the U.S., Spain’s Christmas Lottery commercial is like the Super Bowl ads—it’s the kind of project that lets you die happy as a copywriter. To truly get the commercial, you need to understand Spanish Christmas traditions. Nobody plays the lottery alone—you always share a ticket with friends, family, or colleagues. But what happens if you have no one to share it with? That’s where this story begins.
:format(webp)/avatars/197E8E14-C6DB-4BDD-95BF-E3B10C27E723.jpg "NS Avatar")
:no_upscale():format(webp)/creative-work-portfolio-project-files/248366/2e402aab600e405c83c8db761666ff6a.mov)
:format(webp)/creative-work-portfolio-project-files/111192/d1a931a7c9ae4af0a5eb45b1f70e1b48.jpg)
:format(webp)/avatars/197E8E14-C6DB-4BDD-95BF-E3B10C27E723.jpg "NS Avatar")
Commercial
Lotería de Navidad / Commercial
To people in the U.S., Spain’s Christmas Lottery commercial is like the Super Bowl ads—it’s the kind of project that lets you die happy as a copywriter. To truly get the commercial, you need to understand Spanish Christmas traditions. Nobody plays the lottery alone—you always share a ticket with friends, family, or colleagues. But what happens if you have no one to share it with? That’s where this story begins.