Fossil Watch x Nick Jonas - New York

I supported Optimist Inc as a producer for the Fossil Watch x Nick Jonas global watch launch. Fossils x Optimist created a diner pop up at the legendary SoHo Diner in New York. Fossils goal was to showcase the new watch collaboration, target two major demos, sell the collection, and have a lasting, creative, and connecting moment with their clients/future clients & fans of Nick Jonas. Nick Jonas and two other celebrities showed up. There was also a media / PR brunch in the morning.