:format(webp)/creative-work-portfolio-project-files/262015/36d3bb72d5f646c48ff53e29f89320fd.jpg)
Event
lululemon | No Holding Back - Atlanta, GA
No Holding Back is a concept to describe events and challenges focused on pushing personal limits and celebrating strength and community. I assisted team Optimist Inc, a creative agency based in LA/NY to execute this campaign. I was the project lead for the Atlanta market. I hire fabricators, printers, PAs, worked closely with my team and ATL lululemon lead on creatives, schedules, product displays, athlete hospitality, guest relations, and more.
:format(webp)/avatars/AD0E5233-2E20-4315-B9E1-29C3AA6DB41E.jpg "RW Avatar")
:format(webp)/creative-work-portfolio-project-files/279669/ed349ae4152849e394edff0cf866e538.jpg)
:format(webp)/creative-work-portfolio-project-files/261994/ba3fc4426409452ba1f92375dfece5dc.jpg)
:format(webp)/creative-work-portfolio-project-files/262002/af2ae83aa3aa440c8a66153fb9808c27.jpg)
:format(webp)/avatars/AD0E5233-2E20-4315-B9E1-29C3AA6DB41E.jpg "RW Avatar")
Event
lululemon | No Holding Back - Atlanta, GA
No Holding Back is a concept to describe events and challenges focused on pushing personal limits and celebrating strength and community. I assisted team Optimist Inc, a creative agency based in LA/NY to execute this campaign. I was the project lead for the Atlanta market. I hire fabricators, printers, PAs, worked closely with my team and ATL lululemon lead on creatives, schedules, product displays, athlete hospitality, guest relations, and more.