lululemon | No Holding Back - Atlanta, GA

No Holding Back is a concept to describe events and challenges focused on pushing personal limits and celebrating strength and community. I assisted team Optimist Inc, a creative agency based in LA/NY to execute this campaign. I was the project lead for the Atlanta market. I hire fabricators, printers, PAs, worked closely with my team and ATL lululemon lead on creatives, schedules, product displays, athlete hospitality, guest relations, and more.