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Event
lululemon | Further - Palm Springs, CA
lululemon’s Further event was a six day ultramarathon featuring 10 women athletes, designed to push boundaries, conducting groundbreaking research on female performance, and showcase apparel. I worked with team Optimist Inc, a creative agency in LA/NY. I was the International Media Coordinator, assisting clients lead with styling, schedules, & more for their International Media. Optimist as a whole led direction on fabrication, location scouting, creatives, scheduling, exhibitions, and more.
:format(webp)/avatars/AD0E5233-2E20-4315-B9E1-29C3AA6DB41E.jpg "RW Avatar")
:format(webp)/creative-work-portfolio-project-files/262024/eeb35a691e664bb580943fc3d40e4c1b.jpg)
:format(webp)/creative-work-portfolio-project-files/261988/3150dc4c3c39478784ed6b7ea38a826c.jpg)
:format(webp)/creative-work-portfolio-project-files/262018/70196e7364c94a128d01c1907ccf831f.jpg)
:format(webp)/avatars/AD0E5233-2E20-4315-B9E1-29C3AA6DB41E.jpg "RW Avatar")
Event
lululemon | Further - Palm Springs, CA
lululemon’s Further event was a six day ultramarathon featuring 10 women athletes, designed to push boundaries, conducting groundbreaking research on female performance, and showcase apparel. I worked with team Optimist Inc, a creative agency in LA/NY. I was the International Media Coordinator, assisting clients lead with styling, schedules, & more for their International Media. Optimist as a whole led direction on fabrication, location scouting, creatives, scheduling, exhibitions, and more.