lululemon | Further - Palm Springs, CA

lululemon’s Further event was a six day ultramarathon featuring 10 women athletes, designed to push boundaries, conducting groundbreaking research on female performance, and showcase apparel. I worked with team Optimist Inc, a creative agency in LA/NY. I was the International Media Coordinator, assisting clients lead with styling, schedules, & more for their International Media. Optimist as a whole led direction on fabrication, location scouting, creatives, scheduling, exhibitions, and more.