Commercial
For the A45 system showcased at the Material exhibition during Art Week, I was responsible for the complete production of the product photography. Given that the furniture pieces could not be moved, I built a temporary studio on location, carefully chosen the lighting set up to highlight the textures and forms of each piece. In addition to photography, I led the creative direction to ensure the images captured the essence of the design while maintaining a clean and minimal aesthetic.
Commercial
For the A45 system showcased at the Material exhibition during Art Week, I was responsible for the complete production of the product photography. Given that the furniture pieces could not be moved, I built a temporary studio on location, carefully chosen the lighting set up to highlight the textures and forms of each piece. In addition to photography, I led the creative direction to ensure the images captured the essence of the design while maintaining a clean and minimal aesthetic.