Adelfi Apparel is a brand new women’s underwear brand that officially launched in July 2026. I came on board to help guide the brand into its first launch, working with the concept for almost a year. I created the brand’s first creative campaign deck that included imagery, lighting, poses, styling, overall production schedule and shot list for campaign and e-commerce images on a very minimal budget and tight timeline. I helped source talent as well. @adelfi_apparel