OUI THE PEOPLE SOUK HONEY Eau de Parfum Launch

For Oui the People’s first eau de parfum, Souk Honey, I devised a five-week content strategy that blended sensorial storytelling, cultural cues, and community narratives. The phased campaign immersed audiences in the world of Souk Honey through found materials, founder inspiration, scent memory stories, and AI visuals. We also launched “A Story Told,” an influencer activation celebrating Black stories of love and care, creating an immersive, authentic launch.