NIKE + ROME FORTUNE - “FREEk” Product - Creative Direction / Teaser & 3D Animation

Scope: led creative direction, 3D animation, and experiential concepting for FREEk — an avant-garde product Impact Partner: Nike • FREEk both an art and product philosophy—channeling the tension between past - future , individuality and system identity. • FREEk blurred the line between independent creative rebellion and corporate influence. • Nike reissued its late 70s “Freak” line, the tone and design ethos inspired by MKBLV - FREEk world — affirming the campaign’s cultural foresight.