SOMUSH - BRAND DEVELOPMENT

led full brand development, from identity through product design, to a launch-ready commercial spot. Brand Development • Naming & Identity: “SoMuch” was positioned to reflect abundance, vitality, and everyday wellness. The wordplay tied mushrooms (functional superfoods) to having so much energy, focus, and balance. • Visual Identity : built with minimalist yet earthy balanced modern innovation Commercial designed - including scripting narrative (15s/30s), prepped for web product launch.