LEBEIGE 26SS CAMPAIGN "蘇醒"

Visual Director & Stylist Developed the overall creative concept and visual direction for the LE BEIGE 2025 SS campaign. Inspired by the theme “蘇醒 (Awakening)”, the campaign explores the quiet revival of nature and the subtle awakening of the senses. Rather than relying on literal expressions of Korean aesthetics, the visual narrative was built through light, wind, movement, and negative space, translating the philosophy of Korean beauty into a contemporary visual language.