A concept-driven campaign celebrating the multifaceted essence of motherhood. We explored two narratives: a chic grandmother embodying timeless elegance, and for the mother’s story, we crafted moments that symbolize her sharp instincts. When her child throws a ball toward her coffee, the narrative subtly highlights the maternal “superpower” of anticipation and graceful reaction — aligning with the values of timeless strength and intuition behind Marai’s jewelry.

Credits

Content Creator:

Michelle Turri

Photographer:

Michelle Turri

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