For Maidenform’s Brand Essence shoot and Fall campaign, I led a creative refresh that redefined the brand’s heritage with a modern, elevated edge. Drawing from Maidenform’s century-old legacy while infusing it with fresh energy, we created a visual language that balanced understated elegance with approachability.

Credits

Art Director:

Maya Kagan

Creative Director:

Maya Kagan

Graphic Designer:

Maya Kagan

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