FAIRSHORE | FOUNDER + CREATIVE

Fairshore began as an idea to bring two cultures I grew up around—golf and surfing—into one shared community. I founded the brand from the ground up, developing the identity, concept, and overall experience to create events where the worlds of turf and tide collide. I designed the visual identity system, including the logo, color palette, and brand language, and built the creative direction that shaped how the brand appears across digital, merchandise, and event environments.