FENTY SKIN Cherry Dub Activation

To celebrate the launch of Fenty Skin® Cherry Dub, we created a pop-up shower activation in Manhattan's Meatpacking District for fans and influencers. The experience featured a hidden, speakeasy-style interactive element: participants pushed a button on a product wall, which opened the digital shelf to reveal a steamy, branded shower environment complete with realistic sound effects, fully immersing them in the new product launch.