:format(webp)/creative-work-portfolio-project-files/304193/cd7e29cb7ef344e080660f316527a49a.png)
:format(webp)/creative-work-portfolio-project-files/304193/0cf270891b9f47f18214d1c8fb778428.png)
:format(webp)/creative-work-portfolio-project-files/304193/c3f4a7f9c22b4c138faf73c321cfbb91.png)
:format(webp)/creative-work-portfolio-project-files/304193/26ba15d970724e3da4a808f36118c544.png)
:format(webp)/creative-work-portfolio-project-files/304193/cf728eb8b40f4810b198a0d526cec064.png)
Branding
Spotify Proto- Playlist
STUDIO HERRSTRÖM collaborated with Spotify to design a bold, genre-less playlist identity focused on discovery and cultural edge. Inspired by early internet aesthetics, the system speaks to curious, future-facing listeners. Team: Erik Herrström, Alexander Raffl, Matouš Marťák, Marzena Płaszczyca, Kara Griffin Cushman, Kerstin Herrström. Spotify: Jess Huddleston, Marc Matar, Loren Lee, Shahin Haghjou, Michelle Pham.
:format(webp)/avatars/f62ab904-5de9-4be4-b458-28a5f10f72e9.jpeg "MM Avatar")
:format(webp)/creative-work-portfolio-project-files/304229/d20b5793afb141eb99e1b94b3d5266cc.jpg)
:format(webp)/creative-work-portfolio-project-files/304180/45f590befd3e41198d10df2ecd180233.jpg)
:format(webp)/creative-work-portfolio-project-files/304160/dbf9a3077782440a807da6967efb49dc.jpg)
:format(webp)/avatars/f62ab904-5de9-4be4-b458-28a5f10f72e9.jpeg "MM Avatar")
Branding
Spotify Proto- Playlist
STUDIO HERRSTRÖM collaborated with Spotify to design a bold, genre-less playlist identity focused on discovery and cultural edge. Inspired by early internet aesthetics, the system speaks to curious, future-facing listeners. Team: Erik Herrström, Alexander Raffl, Matouš Marťák, Marzena Płaszczyca, Kara Griffin Cushman, Kerstin Herrström. Spotify: Jess Huddleston, Marc Matar, Loren Lee, Shahin Haghjou, Michelle Pham.