Playbill for Ray-Ban Meta ft. Doja Cat

STUDIO HERRSTRÖM teamed up with Alto as the campaign design partner for Ray‑Ban Meta, helping shape the visual identity and positioning of the product – moving it from early‑adopter tech into broader cultural relevance. I led the design of a custom playbill for the campaign’s Doja Cat–featured spot, defining the visual direction in close collaboration with the client team and illustrator Giovanni García‑Fenech.