Desert Drop - Lifestyle stills and video; ecommerce photography, PR box

The largest drop of the spring season, The Desert Drop Capsule Collection was loaded with disruptive, high-tech pieces deserving of a full-court press. We enjoyed a substantial +13% in email-attributed revenue for the campaign period and +58% in website traffic. Social played a major role in driving sales with +50% reach and +50% conversions, despite -50% less in influencer spend.