As the Creative Director and Designer for The Incorporated, my goal is always to tell a great story. This collection, FW25, was called "Tomorrow, the Birds will Sing," and I wanted to explore the power of film and the idea of hope. After designing and producing the pieces from the new collection, I created a set based on a minimalist movie theater, complete with big piles of popcorn. I cast a list of our coolest friends to model and styled the shoot as well.

Credits

Creative Director:

Mark from The Incorporated

Fashion Designer:

Mark from The Incorporated

Stylist:

Mark from The Incorporated

Photographer:

David Ardill

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