Project image

Campaign

Louis Vuitton Core Values

LV  Avatar

Louis Vuitton

There are Journeys that turn into Legends. Louis Vuitton unveils a new chapter in its iconic Core Values campaign with revered tennis champions @rafaelnadal and @rogerfederer. Captured by renowned photographer @annieleibovitz in Italy’s Dolomites, this campaign illustrates how each personal journey can reach legendary heights when pursued with determination and a pioneering spirit.