Welcome to the RealWorld™!

Welcome to RealWorld, where everything is supermegahyperultra-real!!! RealWorld is an interactive installation reflecting on the pressure and irony of "realness" in advertising, technology, and the language around it. The world is organized into districts: Storage & Cloud, the Attention Economy Machine (ATM), and Real Ads Square, each examining a different layer of how we perform, disappear, and are measured online.