TikTok Views: 609,600 IG Views: 2,400,000 TikTok Likes: 42K+ IG Likes: 50K+ This is an episode of the social-first series that I created while I was an in-house social producer at Bon Appétit in 2023. The series became a pilar of BA’s social strategy, and they’ve continued producing episodes. I, personally, shot, edited, and produced the first 6, but they’ve made over 15 episodes that have garnered 3+ million views on TikTok and 10+ million views on Instagram.