For this short commercial for PanzerGlass's new recycled product, we wanted to appeal to a younger audience. The problem here was that skepticism around sustainability and greenwashing was on the rise, so we needed to make sure we met them at eye level. We decided to keep it as short and sweet as possible and not make any more noise around the new product than what was truly important. Two shots, one location, and a young, cool actor for the role did the job in just eight seconds.