Experiential Production
The LEGO® Botanicals Valentine’s Day activation in New Orleans was a masterclass in experiential storytelling. Over two high-energy days, the brand unveiled its latest collection through an immersive pop-up designed to blur the lines between nature and play.
Experiential Production
The LEGO® Botanicals Valentine’s Day activation in New Orleans was a masterclass in experiential storytelling. Over two high-energy days, the brand unveiled its latest collection through an immersive pop-up designed to blur the lines between nature and play.