Fenty Beauty POWER PLAY manifesto film

“PLAY WITH YOUR POWER” mock Campaign for Fenty Beauty Power Play is about the “reclaimed gaze” of beauty standards; shifting the narrative from being an object of observation to being the architect of one’s own presence. For too long, the beauty industry has focused on the idea that beauty is a performance for an audience. But true power isn’t found in being watched and validated by the beauty standard; but by how little you’re moved by it.