For Elegance and Lace, (a lingerie brand) I created the brand from the ground up—designing the logo, developing the full visual identity, and producing a comprehensive brand guide. I defined the color palette, typography system, and imagery style, ensuring every detail spoke to the brand’s blend of timeless elegance and modern romance. I built a cohesive system that not only looked beautiful but also gave the client clear tools to maintain their identity across all platforms.

Credits

Editor:

Lydia Troupe

Designer:

Lydia Troupe

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