Cutler & Gross Palm Springs

I produced & directed this campaign for luxury eyewear brand Cutler & Gross in Palm Springs. Hiring me as both the producer and video director ensured seamless integration between the photo & video teams and massively reduced the budget. This approach allowed Cutler & Gross to elevate what was meant to be just a BTS video into a fully-fledged campaign with a suite of additional video content for social media.