The Sweet Easy

To launch one of the most popular European candy bars in the US we created The Sweeteasy, a pop-up hidden in a 10k square ft Manhattan basement. It took guests on a fully immersive journey through the flavors, textures, smells, sights and sounds that make up Kinder Bueno. The experience featured five realms, each with multiple interactives, tastings, actors and surprises for guests to discover. From milk chocolate couches to wafer swings, hidden portals, edible bubbles, and a hazelnut orchard.