Branded Content

Branded Content | In-House @ YouTube

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YouTube

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HBO

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Estée Lauder

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Clinique

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Dyson

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Warner Bros.

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Samsung Electronics

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Crocs

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Kraft Heinz

YouTube BrandConnect // As YouTube was launching its first internal branded creator content team, I came on to help build operations around both campaign and content development. I managed multiple full-cycle branded Influencer campaigns including key stakeholder management, creator contract negotiations, creative concept development, production & implementation.