Darn Tough Apparel Campaign

Served as Art Director on Darn Tough's running sock apparel shoot. The photography style brings a contemporary edge and a sense of humor to the brand. Environments feel grounded in reality, but with energy and punchiness that capture the spirit of the “Darn it” universe. The lighting style uses flash to add energy to our subject matter. Adding motion helped create more energy and amp up the visceral action happening in certain scenes.