Michelob ULTRA : Copa América

For the Copa América 2024 Final, Michelob ULTRA activated a premium sports sponsorship experience that celebrated the passion of fútbol and the culture around it. The space featured custom merchandise, interactive games, and photo-worthy moments designed to elevate fan engagement. With a focus on bringing people together through sport, the experience highlighted ULTRA’s commitment to active lifestyles, community, and the joy of the game.