Michelob ULTRA

For the Copa América 2024 Final, Michelob ULTRA activated a premium sports sponsorship experience that celebrated the passion of fútbol and the culture around it. The space featured custom merchandise, interactive games, and photo-worthy moments designed to elevate fan engagement. With a focus on bringing people together through sport, the experience highlighted ULTRA’s commitment to active lifestyles, community, and the joy of the game.

Credits

3D Artist:

Liam Jenkins

Spatial Designer:

Liam Jenkins

Concept Artist:

Liam Jenkins

More from Liam Jenkins

Shopify @ RICE 2023

Render Artist, Spatial Designer, Designer

Google Street View Garage

3D Artist, Spatial Designer, Designer

Eater Under Wraps

3D Artist, Concept Artist, Designer