Eater Under Wraps

In December 2024, Eater launched a three-day holiday hideaway featuring a curated gift shop up front and a surprise cocktail lounge in the back. Inspired by Eater’s holiday gift guide, the market offered seasonal picks, while the bar served specialty drinks from top bartenders and sweets from select purveyors. Designed for social sharing, the pop-up created a buzzworthy, limited-time experience that celebrated the best parts of the season.