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Openpay Graphic System

Openpay is a company focused on providing Mpos services under the oversight of BBVA. As the bank's right-hand entity, its visual identity is closely linked to BBVA's. The client needed to maintain this connection between both visual identities while developing its own system assets. Primary and secondary colors, grids, photographic style, and graphics were introduced to achieve this. The project culminated in the creation of a brand manual, which will be implemented across four countries.