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Branding
CEPACOL
CEPACOL is a traditional Brazilian mouthwash brand, one of the most consumed in the local market. It required a modernization of its communication, focusing on the freedom and exaggeration of emotions—encouraging expression without restraint or shame. The brand's redesign introduced a highly expressive communication system, reflected in both its typography and graphic elements, creating a bold and dynamic visual identity.
:format(webp)/avatars/DDA0D64B-5515-4403-8AB2-14C3E2F39338.jpg "LG Avatar")
:format(webp)/creative-work-portfolio-project-files/199042/be94879945404e40ad88d76becc8fce2.png)
:format(webp)/creative-work-portfolio-project-files/194526/d81c3cab7be4461e964afeccdfc0c849.png)
:format(webp)/avatars/DDA0D64B-5515-4403-8AB2-14C3E2F39338.jpg "LG Avatar")
Branding
CEPACOL
CEPACOL is a traditional Brazilian mouthwash brand, one of the most consumed in the local market. It required a modernization of its communication, focusing on the freedom and exaggeration of emotions—encouraging expression without restraint or shame. The brand's redesign introduced a highly expressive communication system, reflected in both its typography and graphic elements, creating a bold and dynamic visual identity.