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For Arbonne's catalog relaunch, the goal was to create a sophisticated yet approachable visual identity that that established a place for Arbonne place in the "clean beauty" category. The art direction emphasized creating aspirational yet relatable imagery that elevated the brand. Deliverables: Art Direction Project Management Casting and pre/post-production coordination Design direction
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:format(webp)/creative-work-portfolio-project-files/143312/ae82c38cbcfa4a63aad7676911a71a5c.png)
For Arbonne's catalog relaunch, the goal was to create a sophisticated yet approachable visual identity that that established a place for Arbonne place in the "clean beauty" category. The art direction emphasized creating aspirational yet relatable imagery that elevated the brand. Deliverables: Art Direction Project Management Casting and pre/post-production coordination Design direction