Nordstrom

Led the strategic redesign of Nordstrom’s“Pay Your Way” program to enhance customer clarity and engagement. Approach: crafted clean, dynamic designs for consistent brand alignment across Nordstrom and Nordstrom Rack. Key elements included streamlined iconography, impactful photography, and a clear call-to-action to guide users through available payment options. Deliverables: Creative Direction Digital Design Assets Custom Iconography Curation of Photography and Illustrations.

Credits

Creative Director:

Leah Esposito

Designer:

Leah Esposito

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