Nordstrom Digital Campaign

Led the strategic redesign of Nordstrom’s“Pay Your Way” program to enhance customer clarity and engagement. Approach: crafted clean, dynamic designs for consistent brand alignment across Nordstrom and Nordstrom Rack. Key elements included streamlined iconography, impactful photography, and a clear call-to-action to guide users through available payment options. Deliverables: Creative Direction Digital Design Assets Custom Iconography Curation of Photography and Illustrations.