Foria Wellness Campaign Concepts

For Foria Wellness’s “Awaken Arousal Oil” campaign, the focus was to normalize sexual wellness and promote masturbation-acceptance during May’s Masturbation Month. Targeted at women aged 25-54, the campaign used bold messaging and approachable imagery to encourage open, judgment-free conversations on self-care and pleasure. Deliverables: Campaign concept and positioning Copywriting for slogans Art direction and social media assets