LONELY GHOST

This visual metaphor emphasized the brand’s core themes of connection, nostalgia, and the timeless nature of vintage clothing. Just like in the game of telephone, the campaign illustrated how individual interpretations can shift and shape a shared story, tying back to how vintage pieces carry the stories of their past while being reimagined by new wearers.

Credits

Creative Director:

Lary Zak

Social Media Manager:

Lary Zak

More from Lary Zak

STYLE IS IN SESSION

Creative Director, Producer, Sound Designer, Social Media Manager

MONTY ‘S GOOD BURGER

Creative Director, Photographer, Social Media Manager

WERE WE EVER SUPPOSED TO KNOW THIS MUCH

Creative Director, Set Decorator, Social Media Manager