WERE WE EVER SUPPOSED TO KNOW THIS MUCH
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WERE WE EVER SUPPOSED TO KNOW THIS MUCH
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Designed and directed a Y2K-inspired campaign for Lonely Ghost, recreating nostalgic hangout spots like basements, garages, and cluttered apartments. The set featured retro elements like an old TV, gaming consoles, and a Walkman, evoking the laid-back vibe of early 2000s youth culture. Videos showcased a couple in this space, capturing the feeling of deep, life-reflecting conversations such as, "were we ever supposed to know this much?" with friends.