LiveFlow

LiveFlow puts accounting, AP/AR and FP&A in one AI-native ERP, which takes the month-end close down from a week of spreadsheets to something closer to a task. The product was ahead of the brand, which still looked like every other B2B tool. I built a new identity around the thing LiveFlow actually promises, that finance work should feel good, using loud type, real color and motion. The site followed the adjustments in Framer.