I teamed up with We Them Us to help reimagine the web presence for Travis Scott’s hard seltzer brand. We rethought how the product lives online, blending bold design with the brand’s edge and channeling the energy of the rapper behind it. In addition to web design, I partnered closely with the team to strategize social content concepts that matched the facelifted developing ideas that felt as sharp, offbeat, and culturally in-tune as the new direction.

Credits

Digital Designer:

L Wells

Web Designer:

L Wells

Creative Director:

Jen Sanchez

Creative Strategist:

Jen Sanchez

More from L Wells

City Fabrick Website

Web Designer, Web Developer

Aspiration Paid Media

Creative Director

illustrations

Illustrator