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Campaign
Le Labo Fragrances: City Exclusives
Each September, Le Labo Fragrances launches its highly anticipated “City Exclusives” campaign — the brand’s only annual event where clients worldwide can online order their favorite city-exclusive scents. For the rest of the year, these rare fragrances are only available for purchase in the cities they represent. From 2023- 2025, In Common was entrusted with bringing this campaign to life through compelling video storytelling in partnership with the internal Le Labo creative team.
:format(webp)/avatars/732e34bf-490b-4c73-bf47-e49c6a6d01dc.jpeg "KJ Avatar")
:format(webp)/creative-work-portfolio-project-files/253327/de5f2849edc54ba29ce67052981607e2.png)
:format(webp)/avatars/732e34bf-490b-4c73-bf47-e49c6a6d01dc.jpeg "KJ Avatar")
Campaign
Le Labo Fragrances: City Exclusives
Each September, Le Labo Fragrances launches its highly anticipated “City Exclusives” campaign — the brand’s only annual event where clients worldwide can online order their favorite city-exclusive scents. For the rest of the year, these rare fragrances are only available for purchase in the cities they represent. From 2023- 2025, In Common was entrusted with bringing this campaign to life through compelling video storytelling in partnership with the internal Le Labo creative team.