Le Labo Fragrances: City Exclusives

Each September, Le Labo Fragrances launches its highly anticipated “City Exclusives” campaign — the brand’s only annual event where clients worldwide can online order their favorite city-exclusive scents. For the rest of the year, these rare fragrances are only available for purchase in the cities they represent. From 2023- 2025, In Common was entrusted with bringing this campaign to life through compelling video storytelling in partnership with the internal Le Labo creative team.